Make a referral network to grow your business


As a business owner, one strategy to consider in developing your business is to create a business referral network with other companies that serve your local market. This network can be built with local business leaders in your area. Most reference networks will include a handful of companies that do not directly compete, but complement each other. If you create a proper referral network then you don’t need to pay a reference fee to a company that sends you the advantage because the payment you will give will be the new leader you sent. This type of sharing of customers can be very valuable as long as everyone involves participants and helps feed the network by sending new superiority with each other. When one company only accepts leads and does not add new customers to the pool, it will fall apart.

Example of a business reference network

Examples of typical business reference networks that have been seen Most small business owners are a relationship that is often developed between lawyers and business CPA. While both services are the same as their customers do not provide the same type of service and they do not make references from making introductions. Other forms of a very successful business reference network are in the construction and improvement industry such as plumber, electricity, general contractors, etc. When on work they often see problems that need to be considered but are outside the scope of the service they provide, therefore they can refer to business to the professional network of home construction that can serve customer needs.

Build a business ecosystem

It is important as a small business owner that you attend business functions that focus on your industry and business practices in general. This type of network opportunity will allow you to meet other professionals who might have customers who need your product or service. Although it can take the time to develop the types of relationships needed to receive references from business networks, the value of the lead for several years will be commensurate with the time and energy that you will invest. One of the best strategies for getting references from business networks is to make connections and start feeding with new directives.

Even though you might not get a new business immediately, if you represent yourself as someone who can give quality leads, you will finally be at the recipient’s tip. If there is no business that comes from certain contacts, then continue and start sharing directives elsewhere. Over time you will develop a reliable and committed referral network to help everyone develop their business.

Enter time to build a business referral network with the right type of business and you will reap the results for a long time to come. Every business must evaluate the right type of connection that makes sense for their company, therefore all business reference networks will not look the same, but the core idea is the same. A group of business owners is committed to supporting each other and sharing quality leads.

Jack Zoe
the authorJack Zoe